Weight reducing tea production was renamed storm impact continued net profit fell 90.6% w32dasm

Weight reducing tea production was renamed storm impact continued net profit fell by 90.6% core products cut-off weight reducing tea renamed the storm net profit fell by 90.6% last China Yang Lingling long occupied the leading position of the health function of tea besunyen Holdings Limited (hereinafter referred to as "green", 00926.HK), was caught by the weight reducing tea production performance decline storm renamed bring pains in. In September 12th, the 2016 interim report besunyen released show that the first half of this year, the company revenue 325 million yuan, down 6.7% compared to the same period in 2015. At the same time, the first half of the gross profit of 274 million yuan, down by $9.1%, the company owner net profit of RMB 3 million 750 thousand yuan, down by 90.6%. It is understood that, subject to the provisions of the State Food and drug administration, the weight reducing tea since May 1st this year has been in a shutdown state. As one of the core besunyen two items, weight reducing tea in the first half of this year the group’s total revenue in the proportion reached 42.5%. According to relevant regulations, renamed after weight reducing tea name, probably will no longer have to "lose weight" word. In this regard, a number of industry insiders pointed out that no longer lose weight words, its efficacy may be weakened, whether it can be recognized by consumers, is still unknown. For the problem of weight reducing tea brought to the company’s name influence, vice president Lin Ruhai in September 12th to accept the "China Bishengyuan business" interview with reporters, said: "after the name, advertising will be invested to filming and production. Its impact on consumers is definitely yes, but there needs to be a transition, the state also gave us a transition period, in the new products can be marked "original weight reducing tea."." Renamed as discontinued storm besunyen flagship product, besunyen Pitt students slimming tea and tea (hereinafter referred to as the "two tea") occupies an important position in the company’s revenue. As of June 2016, two tea cumulative sales exceeded 4 billion 70 million bags, the cumulative sales of more than RMB 5 billion 350 million yuan. "In the national retail pharmacies, respectively with laxative function and weight function with the retail price of the product as a statistical basis, the company besunyen Pitt’s market share was 21.81%, the weight reducing tea market share of 42.26%, two are ranked first in the market of tea." Statistics show besunyen disclosure. However, effects of weight reducing tea production storm is directly reflected in the performance of the company. Semi annual disclosure of company data show that the first half of 2016 revenue of 324 million 500 thousand yuan, down 6.7% compared to the same period in 2015. At the same time, the first half of the gross profit of 274 million 100 thousand yuan, down by $9.1%, the company owner net profit of RMB 3 million 700 thousand yuan, down by 90.6%. Besunyen in the semi annual report said, according to the food and Drug Administration issued a further specification named health food related matters announcement (2015 No. 168th) and named about health food related matters announcement (2016 No. forty-third), the group’s current slimming tea products registered name should be more.相关的主题文章: