China’s cultural and entertainment industry presents remodeling and integration trend of China’s cultural and entertainment industry presents remodeling and integration trend
source: Tencent.com update: 2016-09-30 18:13:06 classification: Keywords: city industry upgrading, entertainment, opinions, the Ministry of culture, development, games, entertainment, Windsor,
serviceIssued on the promotion of culture and entertainment industry transformation and upgrading of the opinions of the Ministry of culture on
[ Abstract ] ago, the industry reacted strongly to this: "it can be said to the industry direction, into a tonic."
Xinhua news agency in Beijing on 30 September, (reporter Zhou Wei) released on the promotion of culture and entertainment industry transformation and upgrading of the opinions of the Ministry of culture recently, the industry reacted strongly to this "can be said to the industry direction, into a tonic."
held in September 29th opinion propaganda and Media Forum, the Ministry of culture market department of the relevant responsible person and the big game player, Windsor, Shi Yu Baidu, and other agencies responsible for the people coming together to share their experiences and Thoughts on the transformation and upgrading.
participants said, traditional entertainment in entertainment, gaming and entertainment is an important part of the cultural industry. For a long time, the entertainment industry has created enormous economic benefits and employment opportunities. With the rapid development of the national economy, the continuous progress of science and technology, great changes have taken place in the entertainment needs of consumers, the old business model, a single type of product, consumer groups, narrow management and service level is not high problem has become increasingly prominent, promote cultural and entertainment industries to upgrade and improve the development efficiency and quality imminent.
so, how to promote and achieve cultural and entertainment industry transformation and upgrading? Ministry of Culture issued this opinion clearly the development goals of the entertainment industry, transformation and upgrading of the path and the need to solve the deep-seated problems.
Ma Feng, deputy director of the Ministry of culture market department,
said, "in the opinion insist on problem oriented, general idea of integration and development, innovation and development, to enhance the image of the audience supply" under the requirements of culture and entertainment industry to strengthen content construction, encourage the development of new products and rich business conditions, the development of chain operation, participation of public cultural services, to support game entertainment sports events drive the development of the industry.
in fact, the main contents and path of transformation and upgrading of the views put forward, is the exploration direction in recent years some of the cultural entertainment business institutions, and has achieved initial results, such as the Baidu Nuomi KTV merchant Fu can provide intelligent marketing solutions, game entertainment venues Shiyu developed "mobile marketing platform entertainment treasure Nakayama Zhira, fire protection education for primary and middle school students to promote the development of fire fighting games, traditional games entertainment projects and Internet services, sports fitness, electronic games with a" big game player "PLAY1 home entertainment center.
The integration of
and exploration of public cultural services, KTV enterprise Windsor launched in recent years for the elderly "sunset red" card, let the elderly become KTV day.