C2B custom or subversion of traditional clothing model, China customized market into a trillion-88ququ.com

C2B custom or subvert the traditional clothing pattern China custom market to consumers with online shopping for clothing trillion into the personalized demand upgrade, more and more traditional Amoy brand has been unable to meet consumer demand, at this time, custom clothing quietly by holding like has brought a huge market space. Following the launch of the NetEase, NetEase selected Ali do OEM production (fixed-point production) after personalized operation, London time on September 19th, the Jingdong EVE de CINA to six brands at London Fashion Week, held in Beijing called "· system"; clothing release show, and officially released the "Beijing ·"; business strategy. "Jing · system" is specifically disassembled into two dimensions of clothing customization and personalized customization, which touch different consumers, and meet the dual demand of personalized design and experiential consumption. After years of rapid growth, entered the mature period, the electricity supplier industry growth is slowing down, competition intensifies, gradually toward more focused, vertical, subdivision direction. Chinese custom has reached 100 billion scale, when the basic necessities of life are met, people’s consumption psychology is more and more rich and diversified, reflecting the consumer behavior in the formation of a typical consumption escalation trend of this era – personalization. Jingdong launched "Beijing ·" customized clothing channel, combined with the domestic custom industry well-known brands, launched clothing, shoes, jewelry, accessories customized service, from the style, fabric, material, size and production details and other aspects of customized customization for consumers. At present, Jingdong apparel customization business phase one has been formally launched, covering men’s clothing, women’s clothing, jewelry, glasses and other categories, the second phase will further expand shoes, shoes, bags and other categories of customization, to achieve customized business category expansion. According to Analysys Analysys released "China B2C market quarterly monitoring report in the second quarter of 2016" data show that in the second quarter of 2016, China B2C market clothing trading scale of 208 billion 900 million yuan, an increase of 44.7%. With the continuous upgrading of China’s consumer market, consumers continue to highlight the growing personalized preferences and diversified demand for clothing category products. And now the domestic clothing customization market is not big, there are data show that in 2015 the scale is about 5 billion yuan. And in recent years, the entity clothing store suffered the impact of the electricity supplier, the traditional luxury brands repeatedly exposed shop situation, clothing customization market is showing a trend of contrarian upward. HMR group president Li Li told the media that, along with the people to the life taste and personalized requirements increase, Chinese luxury consumers more keen on customized demand, the next few years China custom market size will expand year by year. Chinese custom has reached 100 billion scale, the future even to the trillion scale market forward. Next, customization will change from meeting the needs of minority groups to meeting the needs of the general population. Electricity providers have layout customization, if you can tailor, to create a set of personal style clothing show, for the current consumer temptation is infinite, for clothing electricity supplier is a new industry tuyere. Breakdown of clothing business history, online clothing market has been Taobao y

C2B定制或颠覆传统服装模式 中国定制市场向万亿迈进随着消费者对于网购服装个性化、差异化需求升级,越来越多传统淘品牌已经满足不了消费者需求,这时候,定制服装的悄然受捧似带来了巨大的市场空间。继网易推出网易严选、阿里做OEM生产(定点生产)等个性化运作之后,伦敦时间9月19日,京东携手EVE de CINA等六大品牌亮相伦敦时装周,举办名为「京·制」的服装发布秀,并正式发布「京·制」战略。「京·制」具体拆解为服装定制和个性定制两个业务维度,分别触达不同消费者,满足对个性化设计和体验式消费的双重需求。经过多年的高速增长后进入发展成熟期,如今的电商行业增速逐步放缓,竞争加剧,逐渐向着更专注、垂直、细分领域方向发展。中国定制已达千亿规模当衣食住行的基本需求得到满足之后,人的消费心理越来越丰富和多元化,折射回消费行为中就形成了这个时代典型的消费升级趋势——个性化。京东推出「京·制」服饰定制频道,联合国内定制行业知名品牌,推出服装、鞋靴、珠宝、 配饰的定制服务,从款式、面料材质、尺码及制作细节等各方面为消费者进行专属定制。目前,京东服饰定制业务第一期已正式上线,涵盖男装、女装、珠宝、眼镜等品类, 第二期将进一步扩充鞋靴、箱包等品类的定制,实现定制业务的品类拓展。根据Analysys易观发布的《中国B2C市场季度监测报告2016年第2季度》数据显示,2016年第二季度,中国B2C市场服装交易规模达2089.0亿元人民币,同比增长44.7%。随着中国消费市场不断升级,消费者针对服装品类产品日益增长的个性化偏好和多元化需求持续凸显。而眼下国内的服装定制市场并不大,有数据表明2015年规模为50亿元左右。且近年来实体服装店遭遇电商冲击、传统奢侈品牌屡曝关店的情况下,服装定制市场却呈现着逆势上扬的态势。恒美瑞集团总裁李莉曾对媒体表示,随着人们对生活品味以及个性化要求的提高,中国奢侈品消费者对定制化需求越来越热衷,接下来的几年中国定制市场规模会逐年扩大。中国定制已经达到千亿规模,未来甚至向万亿规模的市场迈进。下一步,定制化将从满足小众人群需求向满足普遍人群需求趋势转变。电商纷纷布局定制如果能够量身定做,打造一套个人风格的服装秀,对于现在的消费者而言诱惑无限,对于服装电商而言更是新的行业风口。细数服装电商史,一直以来在线服装市场中淘宝的地位深得人心,然而,最近韩都衣舍、茵曼、裂帛三家淘宝原生中国互联网服装品牌IPO申请上市披露的财务数据显示,唯品会已威胁到淘宝的市场地位了。这三家品牌在唯品会销售占到营业收入30%左右,市场份额还在不断增长。只是随着竞争加剧,特卖模式也遇到了瓶颈,这两年唯品会增长速度有所放缓。不难看出,眼下品牌服装电商行业遭遇到了成长的“魔咒”。为了扭转局势,C2B(消费者到企业)、C2M(消费者对工厂)概念开始走入人们的视线,力图从另一方面振兴服装电商行业。除了京东大举布局服装定制市场之外,记者整理发现,从2014年下半年起,服装定制电商正悄然兴起。阿里巴巴在实践中,与入驻品牌商达成合作,今年初,报喜鸟和威克多天猫旗舰店的线上定制服务正式推出,主要通过天猫线上下单,引流到附近门店量体或裁缝上门量体进行运营。网易严选则是网易旗下原创生活类自营电商品牌,目前严选的商品以家居用品为主,比如家纺、厨具等,明年还会增加母婴产品、中国传统的原生态饮食、贴身衣物等,使得品类更为丰富。与此同时,一批瞄准个性化定制市场的电商,也开启了一场前瞻性布局。衣邦人做起“网上裁缝”,提供服装信息、上门服务以及售后服务,但并没有自己的工厂和作坊,只是邀请定制厂家和独立设计师入驻,疏通供应链。而必要商城通过邀请制造商,在商城内推出服饰、箱包、眼镜、刮胡刀等十余个品类,消费者可设定颜色、面料、风格等细节进行下单,甚至可在产品上刻上自己的名字或其他图案,制造商通过商城接单后,再根据要求制作。“服装作为非标商品、长尾商品,在电商运营中也更异于3C、快消等其他品类。服装定制化也会更多满足市场日益提升的个性化需求。” 在易观电商分析师杨亚琼看来,在供给侧改革下,服装品牌商更主动参与,通过网上零售渠道实现与终端需求的对接,在整体产业链协同下,服装电商在服装产业链资源整合中将是至关重要的一环,是挑战也是机会。电商战略分析师李成东表示,中国中产人群的消费习惯和观念正在改变,中高端消费者网购服装不再将价格放在首位,而更关注的是品质和风格。从小众原生品牌到国际奢侈品大牌,整个线上服装市场将继续向品牌、品质和个性化方向发展。另外,现阶段从技术上、供应链上也能够满足这种需要。在一定阶段,可预见定制业务规模未必非常大。“定制”是未来的一种趋势随着市场竞争不断加剧,业内对于“定制会颠覆传统服装”的说法也显得越来越期待。“定制是未来的一种趋势。”在李成东看来,定制还有一个最大的好处就是基本没库存,库存问题也是所有服装品牌最大的苦恼,不只占用资金,过季跌价损失也非常大,低价甩卖还会影响品牌的形象,某种角度来说,C2B定制是有机会颠覆传统服装模式的。杨亚琼表示,电商服装定制化战略还处在探索期,虽然行业巨头在早期开始尝试了,但是并没有延展开,这和市场需求、上游制造商发展都有关系,需要产业链整体协同完成,电商企业还是需要具备更强的资源整合的能力。从现阶段竞争而言,对其品牌塑造有利好影响,也将远期竞争调整至更好的方向。李成东告诉记者,“服装已经从选择性很多的时代往品牌化、差异化过渡,有不同的细分领域就会创造更多精细化市场。”对此,杨亚琼把它看作是对于产业链协同、上游制造商、品牌商、零售商、市场需求实现无缝对接的考验,“个性定制是电商发展中可以选择的机遇,除了服装行业,其他行业也存在定制化需求,而个性定制的实现,需要具备更强资源协调、整合能力的电商企业。”更多创业资讯,请关注大楚创业微信,扫描下方二维码或搜索dachucy相关的主题文章: