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Search Engine Optimisation has a lot of processes but it is not skyrocket science. Once again I tried the effective strategies in search engine optimisation and it was able to convert into sales for clients. Here are the steps that I have done: 1. Keywords Search Analysis It is very important to do keywords search analysis this is the foundation of the work in SEO services. In keyword search analysis, you will determine what keyword phrase you are going to use to rank in search engines like Google, Yahoo and Bing. The keywords must be something that people will input in the search field. You need to check if there people who are searching for these keywords. You also need to check if there are too many people are already competing on these keywords. Avoid promoting high competition keywords because it is difficult to rank. You can use Google Adwords keyword tool to do the keyword search analysis. Keep in mind that the keyword should something that people is searching for. When click on the search engine results page (SERP) and land to your pages it will match with what they search. If not, they will just go to the result page and click on the other results. Your keywords should be targeted and not just generic keywords. 2. On-page optimisation When you are done with keyword search analysis, you need to put these keywords on the pages of your website. They should be in the title tag attribute, in the url, in the meta description and on the content of the page. It is recommended that the exact keyword phrase will be used on the title tag attribute. You can put the keyword phrase in the url by saving the filename of your page using the keyword phrase with dashes as word separators. You can also put these keywords phrase in your CMS using the SEFs url field. You also need to put the keyword phrase in the meta tag description attribute. Write a sentence of your meta description on something that will trigger a click to your landing page. In using the keyword phrase in the content of the page at least three times, it is best to put the first keyword on the prominent area of your page and you should use h1 tags. Use the h1 tags in your pages once only. You can put the second keyword in the middle and make on bold tag. Then you can use the third keyword on last sentence of you last paragraph. If the page is coming from homepage and have it linked to a page with keyword being promoted on that page. Use the main keyword in the homepage of your website and optimize your pages at one keyword per page. 3. Off-page optimisation Off-page optimisation is very important; it is something that is not in your pages. They are mostly keywords phrase that are linked back to your website or webpage. Off-page optimisation includes social bookmarking, social networking, directory submission, blog commenting, forum posting and other related activities that discuss about your website. 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