2015 home appliance industry revenue less than expected profit increased by 8.4%-www.9999mp.com

2015 home appliance industry revenue is less than expected, profit increased by 8.4%, the Ministry of information released in February 2nd showed that in 2015 1-12 months, the main business income of household appliances industry 1 trillion and 408 billion 390 million yuan, a cumulative decline of 0.4%; total profit of 99 billion 300 million yuan, an increase of 8.4%. In January, according to the expected data released by the China household electrical appliances association, the reporter of China Economic Net was informed that the main business income of the appliance industry in 2015 was expected to reach 1 trillion and 450 billion yuan to 1 trillion and 460 billion yuan, an increase of about 2% to 3% over the previous year. The annual data officially released, which means that the actual growth of home appliance business income in 2015 did not meet the industry’s expectations. From the production situation, in 2015 1-12 months, household refrigerators cumulative production of 89 million 928 thousand units, down 1.9%; room air conditioner cumulative production of 156 million 498 thousand units, with the same period last year basically flat; household washing machine cumulative production of 72 million 745 thousand units, an increase of 0.7%. December month, household refrigerators production 6 million 531 thousand, down 6.1%; room air conditioner production of 12 million 866 thousand units, an increase of 1%; household washing machine production of 6 million 628 thousand units, down 9.4%. From the sales point of view, in 2015 1-12 months, household appliances industry production and marketing rate of 95%, compared with the same period in 2014 dropped 1.2 percentage points; cumulative export delivery value of 344 billion 560 million yuan, an increase of 0.8%. In December, the sales rate of household appliance industry was 94.4%, down 1.7 percentage points compared with the same period of 2014; the export value of delivery was 27 billion 670 million yuan, down 0.4% year-on-year. Industry data released earlier showed that in 2015 1 to November, appliance business income is 1 trillion and 270 billion yuan, the cumulative increase of 1.1%, maintained positive growth, but the main business revenue fell 0.4%, 2015 December appliance business revenue growth significantly, facing downward pressure on the market to increase. The reason for the appliance business revenue decline in December last year, the state information center, information resources development department deputy director Cai Ying analysis, on the one hand, the electricity supplier in November last year particularly strong promotional activities such as "double eleven" pull up the climax of a consumer appliance market, a lot of consumer demand to be released in advance, thus affecting the normal end of home appliances the market; on the other hand, December consumer appliances Piandan, and unfavorable factors in the external economic environment influence. Industry reports released by the China household electrical appliances association show that in 2015, manufacturing industry, including household electrical appliances industry, suffered severe downward pressure. Affected by the domestic and international economic environment and housing industry downturn, the growth momentum of home appliance market is insufficient. Looking forward to 2016, the domestic and foreign market situation is still grim, the situation of insufficient market demand will continue, the household electrical appliance industry needs to further accelerate the pace of transformation and upgrading, relying on innovation driven, seize the new business opportunities for consumption upgrades.

2015家电业收入不及预期 利润同比增8.4%   工信部2月2日发布的信息显示,2015年1-12月,家用电器行业主营业务收入14083.9亿元,累计同比下降0.4%;利润总额993.0亿元,累计同比增长8.4%。   对照中国家用电器协会1月份发布的预计数据,中国经济网记者获悉,2015年家电行业主营业务收入有望达到1.45万亿元至1.46万亿元,比上年增长约2%至3%。此次全年数据的正式出炉,意味着2015年家电业主营业务收入的实际增长未达到行业的预期。   从生产情况看,2015年1-12月,家用电冰箱累计生产8992.8万台,同比下降1.9%;房间空气调节器累计生产15649.8万台,与去年同期基本持平;家用洗衣机累计生产7274.5万台,同比增长0.7%。12月当月,家用电冰箱生产653.1万台,同比下降6.1%;房间空气调节器生产1286.6万台,同比增长1.0%;家用洗衣机生产662.8万台,同比下降9.4%。   从销售情况看,2015年1-12月,家电行业产销率95.0%,较2014年同期下降1.2个百分点;累计出口交货值3445.6亿元,累计同比增长0.8%。12月当月,家电行业产销率94.4%,较2014年同期下降1.7个百分点;出口交货值276.7亿元,同比下降0.4%。   此前公布的行业数据显示,2015年1至11月份,家电业主营业务收入为1.27万亿元,累计增幅为1.1%,保持着正增长,而全年主营业务收入同比下降0.4%,说明2015年12月份家电业主营业务收入出现明显的负增长,面临的市场下行压力加大。   对于去年12月份家电业主营业务收入下降的原因,国家信息中心信息资源开发部副主任蔡莹分析认为,一方面,去年11月份电商强力促销特别是“双十一”等活动拉起了家电市场一个消费高潮,很多消费需求得以提前释放,从而影响了年底正常的家电市场行情;另一方面,12月份家电消费偏淡,也与外部经济环境的不利因素影响相关。   中国家用电器协会发布的行业报告则显示,2015年,包括家电业在内的制造业遭遇严峻的下行压力。受国内外经济环境及住宅产业低迷等因素的影响,家电市场增长动力不足。展望2016年,国内外市场形势依然严峻,市场需求不足的局面仍会延续,家电业需进一步加快转型升级步伐,依靠创新驱动,抓住消费升级新商机。相关的主题文章: